With a full-time corporate career, a thriving content platform, and an active family life, Lucy knows the value of footwear that seamlessly balances style and function. As the creator behind @Lucy.inherpower, she has built a community centered on confidence, self-expression, and embracing fashion at any size. In this exclusive spotlight, Lucy shares her approach to personal style, the realities of shopping for long and wide feet, and the role thoughtfully designed footwear plays in helping her move confidently through every part of her day.
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Can you tell us a bit about yourself and what your day-to-day life looks like?
I am Lucy, the voice behind @Lucy.inherpower. I help women to find their power through fashion and fitness, with confidence – at any size. Outside of creating content for my page, I do some modelling and have several creative hobbies like singing and dancing. I’m a mum and I have a fulltime corporate job too!
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How would you describe your personal style, and how do you express it through your footwear choices?
My style is quite eclectic, I enjoy experimenting with new styles and creating new outfits from my wardrobe by using pieces in different ways. I would describe my style as boho, edgy and feminine all mixed together. I love shoes! I have always owned a lot of shoes and style them into my outfits as I would any other item.
I want my footwear to be a part of my outfit, it is an expression of my style as much as my skirt, top or sun glasses. Shoes can bring a whole new element to an outfit and help the outfit to fall well (such as adding a heel with a pant that is long to ensure the pant is lifted off the ground).
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What does a typical day in your life look like, and how does your footwear play a role in it?
On a typical day I have to get my kids off to school, work my fulltime job, create content, hit the gym, take myself and the kids to our hobbies or sports practices and get home to make dinner and get to bed! We are a busy active family!
A lot of the time I need a shoe I can throw on and get out the door, I spend a lot of time in slip on style shoes and sneakers. In the winter I am a huge fan of boots, I have several pairs in various styles. In the summer I love a platform sandal/thong.
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What were some of the biggest challenges you’ve faced with finding footwear that fits in the past?
My feet are long and wide, I’m an 11/43 wide foot. The thing I find hardest is that sometimes wide fit shoes are too wide and “normal” fit shoes are too narrow! I love when there are options to customize the fit of the shoes, with straps, insoles or just by having more than one width option available. Comprehensive size guides (with more than just the foot length) are a life saver!
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Do you have any memorable stories or experiences tied to the footwear you’ve worn over the years?
I used to buy whatever shoes that would fit because there were not many options. Now there are more options but it's still not a huge range as I need a long and wide fit!
When I was in high school I begged my mum for a pair of Dr Marten boots. They were black with a silver shine to them. After a couple of years, the silver was peeling off, so I threw them in the bin!!! I clearly did not appreciate the value of them and I wish I had kept them!
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What are the top three things you look for when choosing a pair of shoes?
They have to fit, length and width and be comfy. I don’t want any pinching or rubbing making me feel uncomfortable – I am too busy for that.
They have to be funky. I don’t want boring, I want interesting colours, straps and on trend styles.
They have to support me, I can't wear totally flat shoes, especially not ones so thin I can feel rocks when I walk on the ground. I like some support and a good foundation to walk on.
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How did you first come across Wydr Studios, and what made you decide to give it a try?
I had seen ads by Wydr on my feed for years and looked at the shoes multiple times without purchasing. I think I was worried that they wouldn’t fit. My husband decided to buy me a pair of boots as a gift. He got me the Dolly Western boots and I was in love from day one. Now I own 3 pairs of Wydr and I won't be stopping.
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What stood out to you about our footwear compared to other brands you’ve tried?
They were fun styles that didn’t look like they were for my grandma. The size guide had so many measurements on it I knew I would be able to find a great fit. There were lots of leather styles which meant high quality but still a great price.
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How has wearing our shoes impacted your daily life or activities?
It's so much more comfortable to get around when you have shoes that fit. My feet and legs don’t ache, I feel supported and comfy all day long.
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What are some of your favorite activities, and how does your choice of footwear support these?
I have a lot of hobbies!
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I go to the gym (sneakers or bare feet)
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Play netball (sneakers)
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Bellydance (dance ballet flats)
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Singing in a choir (supportive and smart black for performances where I stand for a long time)
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Content creation (shoes shoes and more shoes!! I love to show off new styles, fits that work for me and incorporate shoes into my styling videos)
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Hanging out with my friends (I wear so many different styles depending on what outfit I have styled, my friends love finding out what I'm going to wear)
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Spending time with family (something easy to get on and off and run around in)
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What role does comfort and functionality play in your footwear decisions?
It’s a big part, I have suffered from Plantar Fasciitis before and it is so painful! I always choose shoes that are supportive so I can keep my feet happy and not have a flare up!
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What advice would you give to someone who struggles with finding the right pair of shoes?
Find a brand that has a comprehensive size guide and reach out to their customer service to work out your best fit. Customer service exists for a reason and is usually under utilised. I also suggest experimenting with different styles to see what works best for you.
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How does the footwear you choose reflect your values, such as sustainability, quality, or fashion?
I would prefer to spend a bit more money on quality including leather and vegan leather products. They tend to last longer and stay looking nice for longer too. Many of my shoes are from brands such as Dr Marten, Birkenstock and Wydr. Obviously, I am going to fashion but it tends not to be fast fashion.
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In what ways do you see footwear as more than just an accessory—perhaps as a reflection of identity or a means to tell your story?
My shoes provide a foundation which takes me through my day. In a shoe that is comfortable and looks good. I am able to walk with confidence and if I am walking with confidence, my whole outfit is instantly elevated. The greatest accessory anyone can wear is a smile.
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What would you say to someone considering trying Wydr Studios for the first time?
You won't be disappointed!
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What is your favorite pair of Wydr shoes till date and why?
My Dolly western boots! I had wanted cowboy boots for so long but I couldn’t find any! They are really cool and I love styling them with so many different outfits. I would LOVE to try more boots from Wydr – but perhaps I’m biased because it's cold where I am at the moment. I would LOVE to try so many Wydr styles!
